Head of Product · INSEAD MBA '26 · AI Builder

Strategyintosystems. AIintooutcomes.

Head of Product at LatAm's largest mobility platform. Eight years turning ambiguity into systems, partnerships, and scaled outcomes at enterprise.

$20M+In shipped outcomes
12Squads led
4Multi-agent products shipped
8 yrsIn product & AI
0+
People led across product & technology squads
$0M+
Annual savings via predictive pricing & ML
$0M
Annual fraud loss reduction via ML detection
0M
Events/month at peak fleet pricing
0
Branches powered by autonomous pricing
About

From robotics in Minas Gerais to multi-agent AI at enterprise scale.

Grew up in Divinópolis, Brazil. My parents run a screen-printing shop. That gave me an early conviction: technology's real test is whether it changes how someone earns a living.

IEEE robotics research at UFMG → 8 years building product and ML systems at Localiza → INSEAD MBA → four multi-agent AI products in production.

The through-line: autonomous systems that earn human trust.

Outcome over output. Direct over diplomatic.
Builder over narrator. Ships fast, owns the result.
INSEAD MBA '26 · 8+ years in product & AI · Experience across GCC, Asia, Europe, and Brazil
Manus.AI (Meta) Ambassador · INSEAD AI Club · Co-President, LatAm Club
Builder lab

AI products and experiments

Weekend builds exploring agent architectures, voice interfaces, and grounded AI — shipped for real users.

JornadaMBA — CMS-controller agent for MBA sponsoring companies
Shipped
CMS-controller agent. Sponsoring companies keep content live without touching code.
ClaudeSupabaseEdge Functions
Visit live
LocalizaOne — unified fleet intelligence platform
Shipped
Conversation-first interface over Localiza's fleet data layer — pricing, utilization, and maintenance signals via RAG.
RAGpgvectorTypeScript
Localiza fraud detection ML — $4M+ annual savings
Corporate
ML detection integrating with pricing and CRM. Real P&L outcome at enterprise scale.
RandomForestPythonAWS
M&A platform integration — Enterprise Holdings
Corporate
Unified data layer across two enterprise platforms following M&A. Delivered ahead of schedule.
PlatformM&AData Layer
Stack & skills

What I build with

AI Building
Multi-agent orchestration
Prompt engineering
RAG & pgvector retrieval
Evals & trace analysis
LLM APIs — Claude, OpenAI, Gemini
Voice — ElevenLabs, Deepgram
Tool use & planning loops
Product Methodology
Outcome-driven roadmaps
User research & discovery
Eval frameworks
Pricing & monetisation
Change management at scale
Cross-functional leadership
Engineering
Python — XGBoost, RandomForest
TypeScript / React
Supabase / Postgres / RLS
Edge Functions (Deno)
SQL · AWS · GCP
C++ (robotics heritage)
Journey

From Strategy to Systems

Eight years of outcome-driven product leadership at enterprise scale — from IEEE-published robotics research to $46M+ in strategic partnerships and four multi-agent AI products in production.

01
Chapter 01· 2013 – 2017

Research Foundation

2015IEEE Published

First-author IEEE paper — autonomous robot navigation

Computer vision, ML, autonomous systems. First-authored at XII LARS — Latin American Robotics Symposium III. Full navigation stack validated on real Roomba hardware.

Computer Vision · ML · Robotics
IEEE Journal of Technology and Science
2015

CORA Autonomous Robotics Competition — 2nd place nationally

Lead algorithm developer against 10 state universities in Brazil's premier autonomous robotics contest.

2013–18

B.Eng. Control and Automation — UFMG

Brazil's top engineering program. Research in robotics, autonomous systems, and control theory.

02
Chapter 02· 2017 – 2018

From Engineering to Product & GTM

2017–18GTM · Partnership

Uber × Localiza API integration — sole PM on the GTM strategy

End-to-end ownership: partner scoping, product definition, technical architecture, and launch.

Ride-hailing rentals within 12 months
RA1000 · Exceptional CX badge
03
Chapter 03· 2018 – 2021

ML Systems at Enterprise Scale

2018–21ML · Pricing

Predictive fleet pricing — $10M+ annual savings across 950 branches

Co-developed 2 of 5 XGBoost models. 10-engine system autonomously pricing every branch in LatAm. Shifted ~100 squads company-wide from output to outcome roadmaps.

$10M+Annual cost savings
50MEvents / month
950Branches autonomous
2019–21ML · Fraud

Real-time ML fraud detection — $4M+ annual loss eliminated

End-to-end: model architecture (RandomForest), production integration, CRM risk screening. High-precision blocking without disrupting legitimate traffic.

$4M+Annual fraud losses eliminated
2020

Founded cross-functional product–engineering community — 500+ monthly practitioners

Product–engineering exchange that scaled into Data Science, Front-end, and Back-end chapters.

04
Chapter 04· 2021 – 2026

Head of Product — Strategic Deals & Platform

2022M&A

M&A integration — Unidas, Brazil's #2 car rental company

Hands-on with engineering and Enterprise Holdings (US) executives. Unified platform consolidating LatAm's two largest rental networks.

2023Partnership

Enterprise Holdings strategic partnership — $40M+ cross-border referral product

Cross-border referral product spanning multiple internal systems and partner APIs. Bridged commercial, technical, and regulatory complexity across two countries.

$40M+Partnership value unlocked
2023Gov

Federal government integration — $6M revenue, national policy shaped

Multi-divisional integration navigating technical and regulatory complexity. Shaped national policy enabling industry-wide adoption.

$6MRevenue unlocked
National policy impact
2021–26

Head of Product — 12 squads, 150+ people, $20M+ in outcomes

$10M+ incremental revenue at 2× ROI. Coached 12 PMs — 4 promotions, 1 turnaround. Hackathon winner: GenAI OKR tool adopted by ~100 PMs.

150+People led
$20M+Outcomes shipped
12PMs coached
05
Chapter 05· 2025 – Present

INSEAD & AI Products

2025–26

INSEAD MBA — Singapore · Abu Dhabi · France

Co-President, Latin America Club. Coached peers shipping multi-agent AI systems and LLM integrations.

2026Live

NegotiationAcad adopted by INSEAD faculty · Manus.AI (Meta) Ambassador

3-agent voice coaching platform, built solo. Adopted by INSEAD negotiation faculty as live pilot. Official Manus.AI (Meta) Ambassador.

4Multi-agent products in production
Manus.AI · Meta · Official Ambassador
"

"The best product leaders translate ambiguity into systems, incentives, teams, and products that compound business impact — not just ship features."

Phelipe — Leadership philosophy
Let's connect

Let's discuss AI, product strategy, or what you're building.

I work at the intersection of AI and enterprise transformation. Reach out if you're building something ambitious — always open to sharp conversations with founders, operators, and product leaders.